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Inspired by art, fashion and modern technology, Joico Hair Care breaks the boundaries of science to create the art of healthy hair. Since Joico's inception in 1975, their cornerstone has been the repair qualities of human hair keratin protein to provide healthy, shiny, beautiful hair. Joico Hair Care sources fashion and cultural influences to inspire you with creative products to create any look you can imagine. With an unparalleled heritage of excellence, quality and integrity, Joico Hair Care has advanced technology and remarkable ingredients that consistently delivers superior performance.

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K-PAK’s multi-action formulas feature megadoses of their revolutionary Bio-Advanced Peptide™ and Quadramine® complexes—the most powerful reconstructive technologies known to hair—to repair and strengthen hair precisely where it needs it, when it needs it.

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Available exclusively through salons, STRUCTURE is positioned to appeal to sophisticated consumers of both sexes with a sense of style, humour and individualism. The monochrome packaging and edgy tattoo-influenced logo and graphics will resonate in particular with the 18-35 demographic.

JOICO Vero K-Pak Color System is the only color system in the world that reconstructs the hair while coloring. Why? Because it contains the patented Quadramine Complex™, which reconstructs the hair from the inside out, also during the coloring process. JOICO Vero K-Pak Color System offers a wide range of permanent and demi-permanent colors, including a revolutionary color for mature hair, and the best color support products.

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