Farouk Systems, Inc. is a Houston based company that manufactures high quality professional hair care products with major brands including CHI and BioSilk. Farouk Systems was founded in 1986 by Farouk Shami, a hairdresser, with the mission to provide the professional beauty industry with the most advanced American technology based upon ‘Education, Environment and Ethics’. Farouk Systems now has more than 2,000 employees and product distribution in over 100 countries worldwide.
Nourish your locks with BioSilk hair products, the original and revolutionary silk-infused line that keeps hair silky smooth and strengthens, repairs and revitalizes. Through innovative technology, BioSilk protects all hair types against heat, cold and humidity. Specific systems provide silk therapy, catering to individual product needs. These include Volume Therapy, Color Therapy, Hydrating Therapy and Silk Therapy.
CHI offers an extensive line of retail and color products in addition to some of the industry's most identified and used tools. CHI flat irons are recognized as one of the most trusted flat iron on the market and are used everywhere, including Hollywood. The CHI brand is part of the Farouk Systems Group founded by Farouk Shami.
CHI Enviro contains pearl and silk complex to provide maximum moisture and smoothness to frizzy, uncontrollable hair. Silk proteins penetrate hair to condition and create incredible shine. CHI Enviro Home Maintenance products help preserves CHI Enviro smoothing American smoothing system service results.
Farouk Royal Treatment by CHI gives you everything you need to achieve beautiful hair using the finest quality ingredients. Achieve perfect balance and harmony with rare and exotic ingredients of White Truffle and Pearl, which have been coveted by the nobility of ancient civilizations and since for their amazing effect on hair and skin.
Esquire Grooming is known for philosophy of MAN AT HIS BEST. Esquire Grooming collection offers a wide range of styling products and tools for every hair type, expertly formulated to give men confidence in their look.
Sophistication in packaging for aspirational consumers and quality professionals
Oud-wood fragrance – which is a game changer fragrance that speaks high-end, prestige. Esquire is the first to launch a broad scale hairline in the men’s category with OUD wood scent.
Key Ingredients – Esquire Grooming is a water based formulation along with unique blend of ingredients, that promotes healthy hair resulting in strong, thicker hair while offering style regeneration and unconstructive grooming.
Kourtney Kardashian, Kim Kardashian West, Khloé Kardashian are excited to launch Kardashian Beauty, a complete product line that features professional, salon quality hair styling products, tools and chic accessories at an approachable price point.
Known for setting of-the-moment hair trends and constantly updating their hair styles, the Kardashian sisters continue to define the category with their iconic manes and styling. The Kardashian Beauty products includes high performance, innovative ingredients designed to create styles for signature Kardashian looks, whether they be casual and bohemian or red carpet inspired.