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Biosilk Silk Therapy Lite
The classic Silk Therapy formula that you have come to love is now available in a lighter formula. Silk Therapy Lite is an ultra-light leave in reconstructing treatment formulated to give fine and thin hair a miraculously smooth and silky appearance without weighing down the hair or adding...
Item # RFA-BIO-LSTL03 Series
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Biosilk Silk Therapy Thickening Creme 6oz
This thickening creme provides lightweight support and hold while providing thickness and incredible shine!  Weightless formula Offers light support Creates thicker, fuller hair Infused with pure silk
Item # RFA-BIO-LTC06
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Biosilk Volumizing Therapy Conditioner
Conditions while providing volume and body to hair by infusing the essential ingredients of Hair Volume Complex, as well as silk and rice proteins into each strand to moisturize and revitalize your roots. UV absorbers protect your hair from harmful UV rays. Paraben free. Silk and rice...
Item # RFA-BIO-CVT12 Series
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Biosilk Volumizing Therapy Hairspray Strong 12oz
Pump up your style with Hair Volume Complex and rice proteins to give extra volume and strength, while silk proteins add shine to complete your look. This strong hold hairspray will keep your style lifted with body all day long. UV absorbers protect hair from harmful UV rays. This strong hold...
Item # RFA-BIO-FVHS12
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Chi 44 Ionic Power Normal To Fine Kit
CHI 44 Ionic Power Plus is designed to promote healthier and fuller hair with natural ingredients. The simple 3-step system is developed for normal to fine hair. Try CHI 44 Ionic Power Plus wet system and be amazed at how thick and luxurious your hair will feel.
Item # RFA-POW-XD105
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Chi Magnified Volume Shampoo
Positively charged silk molecules interlock into hair's natural structure to build strength and resilience and to improve moisture and shine. Rich proteins boost volume and body in each strand of hair. Gently Cleanses the hair in a rich luxurious lather. Hair is left clean with movement and shine!
Item # RFA-CHI-SMS12 Series
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Chi Transformation System Formulac Bonder Phase 1 Green 16oz
The CHI Transformation System is an Advanced American Technology system utilizing ceramic heat, negative ions, pure natural silk, and Cationic Hydration Interlink to transform hair from frizzy, curly, wavy, or even coarse straight hair into silky, beautiful, controlled, straighter hair by using...
Item # RFA-CHI-SP1SG16
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Chi Transformation System Formulac Bonder Phase 2 Green 16oz
The CHI Transformation System is an Advanced American Technology system utilizing ceramic heat, negative ions, pure natural silk, and Cationic Hydration Interlink to transform hair from frizzy, curly, wavy, or even coarse straight hair into silky, beautiful, controlled, straighter hair by using...
Item # RFA-CHI-SP2BG16
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Color Wow Color Security Conditioner Fine/Normal
A revolutionary approach to conditioning. Unlike typical formulas, Color Security Conditioners are uniquely formulated with NO typical conditioning ingredients that can oxidize on the hair, corrupting color and turning it brassy Instantly smoothes, detangles, hydrates and silkens...
Item # RWO-WOW-CCSCFN33 Series
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Color Wow Holiday 2017 All Out Wow Gift Set 4pk
Kit includes: (1) Color Security Shampoo 8.4oz - Contains no ingredients that leave behind residues which can dull color or even worse impede hair growth and lead to hair thinning and loss. Recommended for use with extensions, as formula has no silicones or conditioning agents which will loosen...
Item # RWO-WOW-XD110
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Color Wow Raise The Root Thickening Spray 5oz
The cure for flat hair! Major spring and lift without distorting color. Raise the Root is the height of success for fine, flat, color-treated hair. Unique translucent, flexible polymers form a thickening “spring” around strands, giving hair flexible, upright staying power. Contains a...
Item # RWO-WOW-FRTRTS05
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Joico Body Luxe Conditioner
Most “plumping” conditioners bulk you up, but they can also weigh you down, which is the last thing a head of fine hair wants to hear. Our luxurious formula manages to give you all the lift and dimension you’re looking for, while leaving hair bouncy, buoyant… and tangle...
Item # RJO-BOD-CBL10 Series
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Joico Body Luxe Root Lift Spray 10oz
When we set out to create a solution for fine, limp hair, we wanted to get to the root of the problem – and we did, with this medium-weight, alcohol-free styling foam that gets you all pumped up in an instant. Root Lift is a highly targeted, firm-hold formula that lifts and spots you with...
Item # RJO-JOI-LBLRL10
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Joico Body Luxe Shampoo
Want to bulk up without gaining an ounce? We have the skinny on how you can do exactly that: Our Body Luxe Volumizing Shampoo powers up the body, volume, and thickness of the finest strands without weighing hair down. Watch your texture transform before your very eyes… a...
Item # RJO-BOD-SBL10 Series
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Joico Body Luxe Volumizing Elixir 6.8oz
If you build it, it will come. We’re talking dramatic volume here… the kind your limp hair will instantly get after just one go-round with our lightweight, heat-activated styling lotion. It’s a powerful Elixir that creates a luxuriously dense effect in a single...
Item # RJO-JOI-LBLTE06
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Joico Design Works Shaping Spray 10oz
They call it “hair design” for a reason. Creating style isn’t just about a simple shampoo-and-blowdry… it’s about a ‘do with shape, flexibility, and the talent to spring right back into action, even after a late-day brushing. And that’s why we’re...
Item # RJO-JOI-FDW10
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Joico Hair Shake Finishing Texturizer 5oz
Texturize, volumize and dramatize with every shake! For all hair types, this liquid-to-powder finishing texturizer instantly takes your style from ordinary to extraordinary! Plush yet airy texture and lift Touchable moldable layerable styling grip Dramatic volume and fullness at the roots
Item # RJO-JOI-FHS05
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Joico Joimist Firm Spray 10oz
How’s your memory? Ours is great… thanks to JoiMist Firm Finishing Spray, which has the uncanny ability to recollect whatever styled you coiffed in the a.m., and reproduce it like magic it in the p.m. (even after a thorough brush-through). No snarls, breakage, tugging in...
Item # RJO-JOI-FJMF10
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Joico Joishape Finishing Spray 10oz
Sometimes you’re looking for a little something lighter. Like a hairspray that doesn’t leave you with helmet head; allows for a bit of swing and shaping; and makes it perfectly okay to take a brush to your freshly-spritzed locks without worrying that you’ve just undone all your...
Item # RJO-JOI-FJS10
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Joico Joiwhip Designing Mousse
Every artist needs their favorite tool… and that might very well be this oh-so-concentrated mousse, which is known to build extraordinary volume in any hair masterpiece you choose to create. Trust us, your work will shine and tower over the rest of them. The inside secret: Forget those...
Item # RJO-JOI-LJWM02 Series
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