Joi runs thru everything we do and everything we make, at Joico, each and every one of our product innovations are created to help return hair to its strongest, shiniest, healthiest state, even after one use, and with every use thereafter. Our tagline "the joi of healthy hair", is a message that communicates positive emotion and unparalleled science. It's more than just a promise, it's a guarantee.
From care to color, L’ANZA heals, seals, and protects hair around the world. We utilize the latest technology available to keep our product performance ahead of the rest. While many haircare lines claim they repair the hair, L’ANZA is the only brand able to heal the hair, delivering maximum shine and color that lasts.